Case study

Impact:

My Viru — A Digital Companion for Every Viru Keskus Visitor

Minu Viru is a public mobile app developed for Viru Keskus, designed to offer visitors a smart, seamless and connected experience throughout their visit. More than just a mobile app, it's a digital gateway to the center’s most essential services — all in one place.

Background & challenge

Viru Keskus set out to create a platform that would:

Allow ordering food from multiple restaurants in Viru Toidutänav in a single checkout
Show real-time parking availability
Enable loyalty program access
Open restroom doors contactlessly
Manage gift cards, get real-time notifications, browse offers, news and more

The goal was to provide a delightful, reliable and high-performance user experience to all visitors.

The solution

PauseDigital delivered a fully custom-built mobile app using Flutter for iOS & Android and Ktor (Kotlin) for the backend. The result is a rich platform that integrates all key features:

Ordering: Integrated with 11+ restaurants through the CompuCash POS system, with future extensibility through a flexible API
Access: WC door opening via a local server and robotic interface that simulates button presses
Parking: Real-time availability via parking system integration
Loyalty Program: Users can track points, purchases, and status (with future plans for point redemption)
Gift Cards: Track balance and transaction history inside the app
Push Notifications: Transactional via our own backend, marketing via OneSignal

Impact

The app has been very well-received by users and sees hundreds of downloads monthly. Feedback is overwhelmingly positive.

It helps Viru Keskus engage more deeply with its visitors, provide a modern digital experience, and increase service satisfaction and brand loyalty. The platform is under continuous development, with PauseDigital providing active support and feature expansion.